Top 5 Consumer Finance Apps in Latin America Q4 2022

Throughout the fourth quarter of 2022, the top 5 Consumer Finance apps in Latin America exhibited varying trends in weekly downloads and active users. Here’s a detailed look at their performance:

Nubank: Conta, Cartão e mais saw a consistent increase in weekly downloads, peaking at approximately 738K in the week of October 24. Active users started at around 40.3M at the beginning of the quarter and gradually grew to 42.8M by the end of December.

PicPay: Conta, Cartão e Pix maintained a steady weekly download rate, ranging from 263K to 319K. Active users fluctuated slightly, starting at about 14.5M at the beginning of October and ending the year at around 14M.

Banco Santander Brasil experienced a decrease in weekly downloads from approximately 317K at the beginning of October to around 228K by the end of December. Active users showcased a slight rise and fall, starting at 13.9M and ending the quarter at about 13.6M.

CAIXA observed a notable peak in weekly downloads, reaching around 327K in the week of October 17. Active users saw a steady increase from 12.4M at the start of the quarter to 12.8M by the end of December.

BBVA México displayed consistent weekly download numbers, ranging from 235K to 300K throughout the quarter. Active users showed minor fluctuations, starting at 12.4M and ending the quarter at approximately 11.9M.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.